Personalized service for an unforgettable stay at Seventy Barcelona
The achievement of the MICHELIN Key has been a significant milestone for the team at Seventy Barcelona, which demonstrates the commitment to excellence in the service provided. This award celebrates the constant effort of a dynamic team that stands out for anticipating the needs that guests may have during their stay. The priority is for all clients to feel at home with a personalized approach that goes beyond the typical service that customers are used to. In addition, the location of this Mediterranean guest house in Barcelona and its exclusive spaces provide a significant competitive advantage that makes it stand out remarkably from other establishments. We spoke with Fanny Le Brusq, Front of House Manager at Seventy Barcelona, to understand the impact that this recognition has had, which is shared with only 100 more establishments across the Spanish geography, we discussed the importance of personalization in stays and how customer service can vary depending on their places of origin or the reason for their trip, and we delve into detail on how the different spaces at Seventy play a key role in ensuring that overall customer satisfaction is the highest and before leaving they are already thinking about returning.
A novel award
This year, the MICHELIN Guide has introduced a new distinction known as the MICHELIN Key, which recognizes the most outstanding hotel establishments in the world, among which is Seventy Barcelona. This recognition distinguishes their excellence, elevates the art of hospitality to the highest level, and contributes to creating unique experiences. The selection of the winners is based on five criteria: how the establishment contributes to the local experience of the guests; excellence in the architecture of the space and its interior design; the quality and consistency of the service, comfort, and maintenance of the facilities; individuality, the reflection of personality and authenticity, and finally, the ability to offer an extraordinary experience at the right price. The Key is awarded with three objectives: to guide travelers towards accommodations with a unique character that offer much more than a room for a night; to extend a gastronomic experience with a memorable stay, and to allow travelers to compare establishments and choose based on their personal tastes. "It is a true honor to receive a recognition like the MICHELIN Key because it acknowledges the constant work we do to satisfy the needs of clients who place their trust in us for special moments such as anniversaries, honeymoons, or leisure trips. The team at Seventy Barcelona puts a lot of effort into being approachable and making guests feel at home, addressing any questions they may have. This distinction is the result of a job well done. A motivation that serves us to continue moving forward", states Fanny Le Brusq.
The importance of making a good first impression
Seventy Barcelona's distinctive approach begins long before the guest steps through the lobby door, with the aim of getting to know them better. From the moment guests complete their booking, they are sent an email to anticipate any needs they may have, understand their profile, and know the reason for their visit. In addition, various facilities are offered to ensure everything is perfectly organized, such as knowing the preferred room and bed type, as well as informing them of the different ways to reach Seventy depending on their entry into the city of Barcelona. Once the clients set foot inside our Mediterranean guest house, the impression that the establishment makes on the guest is very important, as it is what will remain in their memory. "The preliminary work done by establishments in the sector to meet their clients' needs before their arrival is pointless if it is not accompanied by continued attention while they are staying at the hotel itself. In a world where differentiation is key, the ways to stand out above the rest are important to differentiate yourself and add value to what we do", states Le Brusq.
Una vez realizado todo el proceso de check-in, el personal de recepción acompaña al cliente hasta su habitación para tener un primer encuentro con el espacio en el que va a pasar su estancia. Además, se les facilita la página web Barcelona Siempre, creada por NN Hotels, para resolver todas las preguntas y dudas que los viajeros puedan tener, recomendar planes, descubrir restaurantes y, en definitiva, adecuar su estancia en la Ciudad Condal a sus gustos personales. El equipo de Seventy siempre está disponible, las 24 horas del día, para responder a las demandas de sus clientes siempre que lo necesiten.
The identity of Seventy Barcelona: attention to detail and naturalness in interaction
Creating unique moments and establishing a special bond with guests staying at Seventy is essential for a team that works to provide maximum comfort to its guests. "Knowing the customers is essential. We know that the Asian market highly values personal attention, such as accompanying them to their room and showing it to them, while the American market places great importance on concierge services, that is, showing them restaurants or assisting with guided tour bookings. This knowledge of our guests gives us an advantage in preparing for their arrival and adapting to their tastes and what they are accustomed to," comments Fanny Le Brusq.
That bond which the team at Seventy Barcelona strives for is achieved through the personalization of the rooms and, moreover, by paying attention to the small details that make a difference. "We like to identify the reason why our clients choose Seventy to give them an experience that is hard to forget. Many of our clients choose us to celebrate their honeymoons or anniversaries. We like to know this information in advance, as we want to reward guests who choose us for these very special moments with a gift that adds an extra personalized value," he declares. The overall satisfaction of the guests is essential to build a positive view of the stay and thus, attract potential new clients. The good impressions created are powerful marketing tools that help increase the recognition and appeal of this establishment. The positive perception influences the overall reputation, positioning the Mediterranean guest house as a preferred option over the competition.
One of the distinguishing qualities of Seventy Barcelona comes from the closeness and naturalness in dealing with customers. The young and dynamic team brings freshness and energy, which translates into a vibrant and welcoming atmosphere. Guests feel welcomed and relaxed when they are greeted with a smile and a genuine interest in their needs. This honest approach fosters an emotional connection that goes beyond hospitality service with visitors. "We seek a lot of naturalness in communication. We don't have grand pretensions. Simply, we want the customer to feel attended to and to feel special and, ultimately, to have the feeling of being at home. The naturalness and dynamism of our team are essential to achieve this dialogue with the guests. At Seventy Barcelona, we seek closeness", he adds.
This type of genuine interaction fosters loyalty and positive word of mouth, as customers appreciate the authenticity and care they receive. Seventy Barcelona is defined by taking care of guests to the utmost and making them feel special. "You can have the most beautiful space in the world, but if the service isn't personalized and the staff doesn't show interest in the customers, they won't return because they want to feel the sensation of traveling and discovering other parts of the world, without leaving their home", he concludes.
A location that plays a fundamental role
Located on Còrsega Street, between the neighborhoods of Gràcia and Eixample, Seventy Barcelona is known for being a haven of peace in the center of a vibrant city where the most cosmopolitan essences coexist. Gràcia is a bustling neighborhood at the forefront of all global cultural movements without losing its traditional essence, while Eixample makes its way in the center with all the shops, restaurants, and the legacy of modernist architecture that characterizes the City of Counts. Its location is one of the main reasons for its warm reception among all those who stay in this Mediterranean guest house. "Seventy's location is perfect because it is situated between two of the most characteristic neighborhoods and through which one can best understand the essence of Barcelona", says Fanny Le Brusq. The quick access that guests have to public transport allows them to connect with various parts of the city and discover beyond the tourist monuments. "These are two very different neighborhoods, but they complement each other very well. By being situated between them, Seventy offers many alternatives depending on what they want to visit. If they want to immerse themselves in the center and discover its most visited areas like the Sagrada Familia, they have Eixample, but if they want to know Park Güell, restaurants, and more local shops, while learning and observing the life of a traditional Barcelona neighborhood, they are just a step away from Gràcia. This location adds added value to the experience, as they leave Barcelona with a different vision and having known areas that are far from the large tours", concludes.
An exclusive experience through unique spaces
Seventy Barcelona is divided into two areas: Seventy Life, the entire area accessible to non-staying guests, such as the Spa, the lobby, The Patio, the restaurant or The Cors, among others, and Seventy House, the exclusive part that only guests of the establishment can enter. Seventy Spa is one of its most valued services. With a vegan and sustainable philosophy, it offers a wide variety of facial and body treatments that use plant-based products, also featuring a gym, indoor pool, sauna, and steam bath, providing a space for total relaxation and well-being. Likewise, guests, both those staying and those not, can enhance their spa experience with gastronomy through packages that combine treatments with Mediterranean cuisine, both in the restaurant and in The Patio, thus creating a holistic and revitalizing experience.
The Urban Beach Club, the pool and terrace located on the rooftop of Seventy Barcelona, is a true haven of tranquility in the heart of the city. Exclusive to its guests, this area offers a private pool and a serene atmosphere away from the urban hustle. The terrace also features a menu of meals and signature cocktails, allowing guests to relax and enjoy the sun all day long. This space, with its tranquility and exclusivity, becomes an irresistible attraction for those looking to disconnect from reality."It's an oasis where you're away from the noise of the city. Barcelona is a very large city and finding a place that conveys that peace and tranquility is difficult. For all guests, it's a draw, since in addition to swimming in the pool they can sunbathe and relax. It's one of the most valued spaces,"comments Fanny Le Brusq.
Commitment to decoration and sustainability
Order, symmetry, color, and contrast of textures are the elements that define Seventy Barcelona. These four elements work in harmony to give the establishment a youthful and elegant style without being luxurious, breathing Mediterranean tradition from every side where the blue of the sea contrasts with the white wood and red. These colors create a fresh, cheerful, and warm atmosphere where an environment that embraces classicism and avant-garde captivates the guests who stay there and the clients who want to enjoy everything that Seventy offers. Likewise, art also plays a major role; far from loudness or mimetic reproductions, it offers a careful selection of works by Luján Marcos, Simon Edmonson, or Emilio Gañán and photographs by Sebastián Rosselló that personalize the different spaces of Seventy Barcelona.
Aware of the commitment to the environment and the value it adds to customers, Seventy Barcelona has implemented a series of measures to make more effective use of resources along with next-generation materials. Seventy was designed to be environmentally friendly with initiatives ranging from the elimination of paper to the reduction of plastic use in both private areas and common spaces, adopting a paperless philosophy, where all information is available on their Smart TVs, while at the reception, the check-in process is carried out online or on tablets to minimize the use of this material.
